Branded Merchandise & Sourcing Strategist

Cody, United States

Why Gunwerks?

We're not your typical gun company. We're a tight-knit team of passionate individuals who are committed to pushing the boundaries of long-range shooting. We believe in hard work, dedication, and a relentless pursuit of perfection.

Our rifles are more than just tools; they're an extension of the shooter's skill and passion. Every rifle we produce has the potential to make a difference in the field, whether it's helping a hunter harvest an animal ethically or enabling a competitor to achieve their full potential.

We offer a competitive salary and benefits package, but more importantly, we offer the chance to be part of something special. You'll be working with some of the most talented people in the industry, using cutting-edge technology to create products that are second to none.

And we produce some of the best content on long range shooting and technology on our YouTube Channel (and on Instagram, and Facebook). Our content is 100% free.

Our Benefits Package:

  • Comprehensive health insurance benefits with a generous employer contribution the first day of the following month after your hire date, with the option to add dependents.
  • Access to Dental, Vision, Accident, Life, Critical Illness, and Short-term Disability insurance.
  • A strong commitment to training and professional development for all team members.
  • Employee discounts on everything Gunwerks, as well as discounts from a host of industry companies and local businesses.
  • Flexible paid time off policy starting with 20 days PTO and increase annually (10 are std company and US holidays).
  • Automatic enrollment after 6 months of employment in a 401K with Roth options and company match.
  • Company events for employees and families throughout the year.
  • Company profit incentive program on day one.

Job Details:

  • Location: Cody, Wyoming
  • Employment: Contract/Part-time/Fractional
  • Compensation: DOE

Position Overview

We are seeking a strategic and execution-focused individual to run Gunwerks Branded Merchandise & Apparel. In this role, you will own the entire lifecycle of Gunwerks branded merchandise—from market strategy and concept definition to vendor sourcing and final production.

You aren't just putting a logo on a t-shirt. You will be responsible for defining what products fit the Gunwerks ethos (including high-end, technical, and lifestyle), articulating why they belong in our catalog, and managing the supply chain to bring them to life with uncompromised quality.

Key Responsibilities

Strategic Product Development: Conduct market research to identify whitespace opportunities that align with Gunwerks' premium brand identity. Define the product roadmap for apparel, gear, and lifestyle accessories.

Brand Alignment & Curation: Articulate the "why" behind every product. Ensure all merchandise reflects our high-end aesthetic, durability standards, and resonates with our core demographic.

Sourcing & Vendor Management: Identify, vet, and manage relationships with domestic and international manufacturers, fabric mills, and decorators. Negotiate pricing, minimum order quantities (MOQs), and lead times.

Quality Assurance: Oversee the prototyping and sampling process. Ensure the materials, fit, and finish of all apparel meet luxury/premium standards.

Cross-Functional Collaboration: Work with the Creative team to plan launch strategies and develop designs, and E-commerce/Sales to optimize inventory levels and margin targets.

Qualifications & Experience

Experience: 4–6+ years of experience in product management, merchandising, or product development, specifically within premium apparel, or luxury lifestyle brands.

The "Strategic Eye": Proven track record of building a cohesive product line from scratch, with a strong understanding of consumer behavior and brand positioning.

Sourcing Network: Deep knowledge of apparel manufacturing, fabric sourcing (technical fabrics a huge plus), and production management.

Business Acumen: Strong understanding of gross margins, landed costs, supply chain logistics, and inventory management.

Culture Fit: An appreciation for the outdoor lifestyle, hunting, or precision shooting industries is highly preferred.


"Friendly & knowledgable crew"

Logan Moore&
Engineering Technician

"Unique opportunity to expand my knowledge"

Dan Brunko
Process & Quality Machinist

Gunwerks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.