Start writing here...
There's a version of product development that looks like this: find what's selling, reverse-engineer it, send it to a contract manufacturer, and ship. It's fast and cheap. It's exactly what Gunwerks refuses to do.
The Nexus Gen 2 is the result of the first version; the one that costs more, takes longer, and occasionally requires admitting that a nearly-finished product isn't finished yet. It's what happens when a company goes back to first principles instead of continuing on with something good enough.